| Strictly Business Magazine |
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| Strictly Business Magazine Copyright 1990-2005 A division of S&S Enterprises, a Floyd Snyder Production. Santa Maria, California. |
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| Darrin F. Coe., M.A., Proprietor of The Center For Understanding Consumer Thinking I specialize in understanding how people think. I've spent my entire work history getting to know and understand people. My education has been oriented around understanding how people think and why they act the way they do. I consider the mind of the consumer the greatest of psychological frontiers. It is the ultimate application of psychological principles. Using the principles of psychology, marketers and advertisers attempt to motivate and convince the consumer to purchase or behave not as they choose but as the marketer would have them behave. It is the creation of desire. I spend my time reading research, books, newsletters, and whitepapers all so I can understand the thinking and motivation of the consumer and pass that knowledge on to you the marketer, advertiser, businessperson, or interested affecianado. I take the time you don't have to understand consumer thinking and pass it on to you! Articles: Demand and Supply and Marketing by Darrin F. Coe, MA According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.” ... more... Just What is The Consumer Thinking? by Darrin F. Coe, MA Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes. ...more... Consumer Effort and The Purchase Decision by Darrin F. Coe, MA It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone see’s a product as being very valuable but the effort to purchase that product is large it will decrease the value of the product and they will probably not engage in the behavior required to acquire the product. ...more... |
| Darrin F. Coe Index Page |